Posts in Business
For the Sake of Simplicity & Sanity

Like just about everyone else in the world, recently I've been tuning into Tidying Up with Marie Kondo on Netflix. And besides cringing at how much junk people collect, picking up some new folding tips and wondering how I can incorporate more long skirts into my wardrobe (jk, leggings forever), what really resonates with me is the value of less stuff and more intention.

These days you can integrate every appliance in your house, use your home security system to spy on the delivery man, and tell Alexa to turn down your thermostat from across the room. And yet we have less time than ever. In a world that champions more, bigger, faster, busier, blah.. it's refreshing to see people go the other way. It's the same reason I can't get enough of all those tiny house shows on HGTV.

Less but better. Simple but intentional.

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Streamlining With Google Calendars

Remember those glorious days of youth when your calendar was a simple thing? The only schedule you had to worry about was your own. Either you were free, or you weren’t.

In the last few years, so many wonderful things have unfolded in my life. My husband and I got married and bought our first home. In 2016 I started my business and we brought home our beloved pup, Hero. This year, we’re expecting our first little one.

So many blessings and things to be thankful for. But also, a lot more to contend with on the calendar.

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Why I Sell Courses Through Teachable

I started my business because I wanted to control my own destiny. I was desperately craving more freedom and flexibility, and I dreamed of how working for myself could set me up for that special someday when we decided to expand our little family.

Owning my business is an amazing thing. I get to decide how and where and when I work. I get to be picky with my clients so we're the right fit for one another, and best of all I get to choose the direction my business takes. This also means forging new business ventures when it feels right.

ONLY SO MANY HOURS

Shortly after starting my business, I realized there was one resource I had taken for granted—my time. When you run a business by yourself, everything rests on your shoulders. My focus has always been on building a balanced business for myself with a “work to live” focus and not the other way around. However, there are only so many hours in a day.

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Why I Share Pricing on My Website

Let's be honest. For designers, it's always been really hard to figure out what to charge for our work. When I first started out, I had no idea how to price my work and was basically willing to take whatever early clients were willing to pay me. Which wasn't much.

To make matters worse, pricing is a huge taboo in the creative industry. I'm not sure why, but somewhere along the way we got caught in this scarcity mindset that if our peers knows what we charge then it will mean our demise. And god forbid we ask each other. That's just unheard of.

Just as it's an unspoken industry standard that designers present multiple options, it's also pretty much a given that no one shares their pricing. Ever. Which also means we're all constantly creeping, trying to figure out what our work is actually worth.

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Getting Serious About Inquiries

Getting clients is easily one of the most stressful parts of running a business. So much so that most business owners are constantly terrified.

Terrified that the next client won't show up. Terrified of asking too much when they do. Terrified of scaring new business away.

I know. I've been there.

When I first started freelancing, I was afraid to ask too many questions up front in case that shiny new client decided that it was too much work to work with me.

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How to Write Better Website Content

In our digital age, having a beautiful, mobile-friendly website is essential. It's how your dream customers will find you and where they'll go to learn more about what you do. But once you have their attention, how do you get them to stick around? When people's attention spans are shorter than ever, how do you get people to actually to read your website content?

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Saying “No” Nicely

When I shared my red flags and green lights for evaluating client inquiries a couple weeks ago, I was absolutely stunned by the response. Designers and business owners from all over came out of the woodwork to share that they knew they'd been working with the wrong clients for too long. They told me my words were exactly what they needed to hear.

So if deep down all these entrepreneurs know their clients aren't a good fit, why are they taking them on?

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