With spec work and promises of “exposure” running rampant, it’s no wonder freelancers and creative entrepreneurs are wary of trading their services—and with good reason.Read More
Getting clients is easily one of the most stressful parts of running a business. So much so that most business owners are constantly terrified.
Terrified that the next client won't show up. Terrified of asking too much when they do. Terrified of scaring new business away.
I know. I've been there.
When I first started freelancing, I was afraid to ask too many questions up front in case that shiny new client decided that it was too much work to work with me.Read More
In our digital age, having a beautiful, mobile-friendly website is essential. It's how your dream customers will find you and where they'll go to learn more about what you do. But once you have their attention, how do you get them to stick around? When people's attention spans are shorter than ever, how do you get people to actually to read your website content?Read More
When I shared my red flags and green lights for evaluating client inquiries a couple weeks ago, I was absolutely stunned by the response. Designers and business owners from all over came out of the woodwork to share that they knew they'd been working with the wrong clients for too long. They told me my words were exactly what they needed to hear.
So if deep down all these entrepreneurs know their clients aren't a good fit, why are they taking them on?Read More
When it comes to running my brand consulting business, I consider who I work with to be just as important as the work I do. Not every inquiry that lands in my inbox will be a good fit and not every client will be the right one for me. Unfortunately, many of us only realize this once it's too late and we're knee deep in our very own client horror story.Read More
No one likes a sleazy salesman (or lady). No one wants to hear the same tired pitch over and over, but the reality remains that you need to make sales in order to stay in business. I've written in the past about selling the authentic way, which is essentially selling what you do... without “selling” it.
But how does that even work?
Well admittedly in the past, I've found it pretty easy to share what I do without being “salesy” thanks to an ever-changing roster of incredible clients where no two brands look alike. However, with the recent launch of my premier course, Illustrator Essentials, I found myself needing to expand my repertoire and get a big more creative when it came to sharing my offerings.
So how can you promote your product without obnoxiously repeating yourself or launching to crickets? Well! Today I'm excited to share my formula for just that—making sales without “selling.” So without further ado, let's dig in!Read More
For the last few months, I've been working pretty much nonstop on my premier online course, Illustrator Essentials. This course has been over a year in the making, and all that “making” has been filled with more ups and downs than I can count.
Throughout this massive rollercoaster of an endeavor, each victory and hiccup has seemed life-altering. But as the close of my first launch of the course grows near, I'm finding it much easier to look back and recognize the lessons that matter most from this journey.Read More