Posts tagged own your expertise
Selling the Authentic Way

About a month ago, Sam (my husband) and I were car shopping. Upon pulling up to one of the dealerships that made the cut, a salesman immediately set his sights on us and proceeded to swoop in. We saw him racing toward us and I cringed. “Vultures,” Sam grimaced.

This guy didn't even let us get inside. He headed us off in the parking lot and proceeded to weave his pretentious and relentless web of a pitch. The rest of our experience with him was more of the same—arrogant, pushy, and frustrating.


I'm sure this scenario sounds familiar. The sleazy car salesman is what comes to mind when most of us think of selling. Even the word “selling” makes you shudder a little bit, doesn't it? Well it doesn't have to.

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