When folks sign up for my branding newsletter, the first thing I ask is “what are you struggling with in your brand?” When I first created my newsletter, I expected the answers to be all over the place and while there's been a decent variety, over time I've noticed a trend.
Consistency is tough for all of us
It seems like so many of you struggle with being consistent in your brands. I totally get it. Consistency is a complex, relentless beast.
You've got all these ideas, but you don't know where to start. There are so many responsibilities, distractions, and “shoulds” pulling at you every second of every day. Sometimes you just can't find your groove. And on top of all that, you can't help nitpicking at your own brand as it starts to feel lackluster and stale.
So how in the heck are you supposed to be consistent with the weight of all this dragging you down? I wish I could tell you there's some magic formula, and while I can provide a guide I can't promise you it will be easy. But sometimes a shot of honesty and insight is just what you need to get your head right and find your focus.
So with that in mind, these are the steps that help me be more consistent. I hope they can do the same for you!