Posts tagged promotion
Harnessing Instagram for Your Brand: Part 3

We've made it to the final part of the Instagram series—yay us!! I started this whole thing off by covering why to separate personal and professional content and how multiple Instagram accounts can help. Then we went deep on the idea of curating what you share and why it makes such a profound difference for your brand.


The more you share targeted content on a platform like Instagram, the more magic it will work for your business. Today's post is all about streamlining how you share so you can post even more killer content without driving yourself nuts. The key is creating standards for quality and consistency, then harnessing systems to support them.

Please note that I'm sharing the apps I use here. There are many other alternatives out there worth exploring. Do some research and play around, but in the meantime these have worked wonders for my brand's Instagram feed. So without further ado, let's dig in!

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Creating an Awesome Brand Promo

If you follow me just about anywhere on the internet, you're probably aware that I'm heading to Creative South later this week. This will be my first design conference so I'm pumped beyond belief and can't help mentioning it any chance I get. Knowing that I'll be meeting a lot of internet friends and cool creatives there, I wanted to create some brand swag for them to remember me by.

I started by designing some seriously spiffy business cards (more on those soon), but I wanted to make something else with more widespread appeal. I knew people wouldn't be so interested in plastering something with my name all over their possessions, so I chose to make something awesome and channel my brand into this swag in a more subtle way.

More Than a Promo

When you're creating brand swag, it's important to step out of your own shoes for a minute. Forget about your own opinions and consider what would really strike a chord with your audience. What would they find useful or cool?

Personally, I had 4 goals for my brand swag, which you can apply when you're creating a new piece of collateral for your own brand.

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