Rebranding is a tough business—trust me, I know. In June, I tied the knot on one of the best days of my life. Since then, I've been making the slow transition of legally changing my name from Melissa Ginsiorsky to Melissa Yeager (seriously, I'm pretty sure I'll be at this for years). With this monumental life change, it became very clear that a personal rebrand was in order.
My rebrand meant more than reinventing my visual identity. It meant changing the name by which quite literally everyone knew me—no small task. We'll delve into the challenge of changing your brand name in a future post, but for now let's focus on identifying the right time for a rebrand.Read More