Fertilust

progress redefined

Fertilust - logo, brand identity, & website crafted by Melissa Yeager

Born from Nathalie’s personal story, Fertilust is more than a blog—it’s a transformational catalyst, liberating women from the shame associated with infertility and providing wellness resources for all to live healthier, happier, and more connected lives.

Brand Essence

Fertilust seeks to share the journey of finding wellness and fertility to provide encouragement, inspireothers, foster community, and remind those struggling that they’re not alone.

TARGET AUDIENCE

  • Women struggling to conceive while feeling alone and ashamed. They want to find support and the right solution without feeling taken advantage of, and need to be reminded that there’s nothing “wrong with them.” They are not alone.

  • Men and women seeking to live healthier, happier lives through their own wellness and lifestyle choices. They’re not quite sure where to start and need the support of others traveling on the same journey as they make big changes to the way they live.


The Fertilust brand is

authentic, encouraging, refined & playful

Fertilust - logo, brand identity, & website crafted by Melissa Yeager