Let’s dig deeper

My Branding Process

Your interest in my work and trust in my expertise mean the world! I’ve worked hard to fine-tune my process over the years to make sure my clients are well cared for and that I’m able to produce the best work and results I can for them. I’m excited to share this process with you!


Odds & Ends

Payment Schedule

Billing is divided into 4 payments spread throughout our project.

Project Management

All of our project correspondence will take place using my beloved project software, Asana. I love Asana because it keeps everything in one place, makes it easy to find what we need, and keeps us on the same page throughout our work together.

Availability + Response Time

Boundaries, work hours, additional call protocol


The what + The Why

Kickoff Call

brand strategy

Our work together begins with a comprehensive questionnaire and follow-up call where I ask you even more questions to clarify your branding needs and vision. I find out as much as I can about you and your brand during this discovery phase so we can craft a strategic brand that makes sense for your business. My brands don’t just look stunning. Every detail has meaning and serves a purpose.

Round 1 Call

Logos + Marks

This includes primary and secondary logos and marks. I include all these variations since our priority is for your new branding to be versatile and flexible for your needs. That means it will fit where you need it whether thats at the top of your website in all its glory, in a social media circle, or shrunk to a tiny favicon in your website tab.

Custom BRAND PATTERN / Motif

Round 1 Presentation Call

3 Pieces of Collateral

Collateral may include business cards, a set of custom icons (up to 5), an email newsletter template, stationery items, instagram post templates (up to 5), a blog graphic template, hang tags, enamel pins, mugs, stickers, t-shirts, an invoice template, a pricing sheet, etc.

COLOR PALETTE

FONT SYSTEM

SOCIAL MEDIA PROFILE DESIGN

BRAND GUIDELINES

Final Files

Conclusion Call

The Timeline

Estimated timeframe: 3 months

Before we begin

  • Contract signed

  • Deposit paid

  • Brand questionnaire completed

week 1

  • Kickoff Call

  • Brand Strategy - Round 1

week 2

  • Brand Strategy feedback due

  • Final Brand Strategy approved

week 3

Brand identity design in progress

week 4

  • Branding - Round 1 Presentation Call

week 5

  • Branding - Round 1 feedback due

  • Branding - Round 2

week 6

  • Branding - Round 2 feedback due

  • Branding - Final Round

week 7

  • Branding - Final approval due

  • Collateral questionnaire due

week 8

  • Collateral - Round 1

  • Collateral - Round 1 feedback due

week 9

  • Collateral - Round 2

  • Collateral - Round 2 feedback due

week 10

  • Collateral - Final Round

  • Collateral - Final approval due

week 11

  • Balance paid

  • Brand guidelines

  • Final files delivered

week 12

  • Conclusion Call

Please note: Your individual branding schedule may vary slightly depending on your start date.


The start of a beautiful thing

Your Brand Partner