You Are Not Your Work

I can't tell you how many interviews with creatives I've listened to/watched over the years, and somehow the themes of hustle and never being satisfied always seem to rear their ugly heads. Although the word “hustle” is enough to make me gag these days, it's the idea of never being satisfied that puts a seriously bad taste in my mouth.

Granted, most of those creatives were probably referring their positive drive to always continue learning and improving—honing our skills and expanding our horizons. I'm all for that, but the “never satisfied” phrasing is particularly troubling to me.

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Why I Sell Courses Through Teachable

I started my business because I wanted to control my own destiny. I was desperately craving more freedom and flexibility, and I dreamed of how working for myself could set me up for that special someday when we decided to expand our little family.

Owning my business is an amazing thing. I get to decide how and where and when I work. I get to be picky with my clients so we're the right fit for one another, and best of all I get to choose the direction my business takes. This also means forging new business ventures when it feels right.

ONLY SO MANY HOURS

Shortly after starting my business, I realized there was one resource I had taken for granted—my time. When you run a business by yourself, everything rests on your shoulders. My focus has always been on building a balanced business for myself with a “work to live” focus and not the other way around. However, there are only so many hours in a day.

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Why I Share Pricing on My Website

Let's be honest. For designers, it's always been really hard to figure out what to charge for our work. When I first started out, I had no idea how to price my work and was basically willing to take whatever early clients were willing to pay me. Which wasn't much.

To make matters worse, pricing is a huge taboo in the creative industry. I'm not sure why, but somewhere along the way we got caught in this scarcity mindset that if our peers knows what we charge then it will mean our demise. And god forbid we ask each other. That's just unheard of.

Just as it's an unspoken industry standard that designers present multiple options, it's also pretty much a given that no one shares their pricing. Ever. Which also means we're all constantly creeping, trying to figure out what our work is actually worth.

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It's OK to Not Be OK

In this digital age, we're supposedly more connected than ever, and yet I don't think we've ever felt more disconnected. Our world has never ached so much for community, compassion, and belonging. And so every time we lose another soul too soon, it's salt in our already wide open wounds. I wrote about this a bit after the passing of Kate Spade, but I feel called to share more and go deeper.

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Why I'm Launching Without a Logo

For a long time this feeling had been weighing on me—the feeling that I'd outgrown my website and branding. They no longer felt like a good stylistic match for my business. They lacked the depth and complexity I pride myself on building into my clients’ brands. Not to mention, I just plain ran out of room.

Times They were A Changin’

You see, my business has evolved a lot since 2016 and the things that were important to me then were getting in the way of more important areas where I feel called to grow today. I launched my Illustrator Essentials course last July and realized that I had no space for it. I had all these exciting new offerings in the wings and nowhere they could call home.

All of these factors combined to tell me one thing. It was time for a change.

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Getting Serious About Inquiries

Getting clients is easily one of the most stressful parts of running a business. So much so that most business owners are constantly terrified.

Terrified that the next client won't show up. Terrified of asking too much when they do. Terrified of scaring new business away.

I know. I've been there.

When I first started freelancing, I was afraid to ask too many questions up front in case that shiny new client decided that it was too much work to work with me.

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