In my early days of working with clients, every single business was a potential client I was dying to land. Every inquiry sent me daydreaming of the best possible circumstances, blinding me to all the red flags ahead. I wanted to help everyone, and that was the problem.
Getting clients is easily one of the most stressful parts of running a business. So much so that most business owners are constantly terrified.
Terrified that the next client won't show up. Terrified of asking too much when they do. Terrified of scaring new business away.
I know. I've been there.
When I first started freelancing, I was afraid to ask too many questions up front in case that shiny new client decided that it was too much work to work with me.
This time of year, it's so easy to get caught up in the hustle and bustle of the holiday season. With deadlines, year-end goals, holiday cards and family obligations all looming over us—let's just say it's a lot. I don't know about you, but lately I feel like I'm just one small step away from overwhelm and burnout.
Luckily, my sister gave me some advice I think we all need to hear, especially this time of year. She said, “Be the space behind the waterfall.” You see, life is a amazingly erratic, exciting, and constant flow of happenings. It's crazy, wonderful, busy, scary, and just plain magic. With each new circumstance, we have the choice to dive in or stand back and simply observe.
This holiday season, be the space behind the waterfall. You can dive in and be part of the crazy flow of life. Or you can stand back, observe, and simply enjoy the splendor. It's up to you. Always.
Happy Holidays and I'll see you in the bright and shiny new year! ✨
PS - I've got lots of exciting things coming up in 2018. I'm launching my Illustrator Essentials course for the 2nd time, hosting some fun workshops, telling you all about my new freedom-friendly workspace, and (at some point) whisking you away to Iceland (once I find the time to organize and edit our photos.. 🙈). All of that said, I'm taking a step back in the meantime to enjoy the holidays and recharge my batteries.
In our digital age, having a beautiful, mobile-friendly website is essential. It's how your dream customers will find you and where they'll go to learn more about what you do. But once you have their attention, how do you get them to stick around? When people's attention spans are shorter than ever, how do you get people to actually to read your website content?
When I shared my red flags and green lights for evaluating client inquiries a couple weeks ago, I was absolutely stunned by the response. Designers and business owners from all over came out of the woodwork to share that they knew they'd been working with the wrong clients for too long. They told me my words were exactly what they needed to hear.
So if deep down all these entrepreneurs know their clients aren't a good fit, why are they taking them on?