Posts tagged branding
Why I Share Pricing on My Website

Let's be honest. For designers, it's always been really hard to figure out what to charge for our work. When I first started out, I had no idea how to price my work and was basically willing to take whatever early clients were willing to pay me. Which wasn't much.

To make matters worse, pricing is a huge taboo in the creative industry. I'm not sure why, but somewhere along the way we got caught in this scarcity mindset that if our peers knows what we charge then it will mean our demise. And god forbid we ask each other. That's just unheard of.

Just as it's an unspoken industry standard that designers present multiple options, it's also pretty much a given that no one shares their pricing. Ever. Which also means we're all constantly creeping, trying to figure out what our work is actually worth.

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Restored 316 - Logo & Brand Identity

I'm beyond thrilled to finally unveil the new branding I've been working so hard on behind the scenes for Restored 316! When Lauren first contacted me I resonated so strongly with her story and our first call proved to me right away that we'd be a great fit. So without further ado, I'm so excited to share a peek into the process behind Restored 316's new look!

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Function Coffee Labs - Signage

Function Coffee Labs, a Philly-based specialty coffee shop with a focus on crafting delicious experiences, was the first branding project I took on under my new business last January. For this reason, FCL's branding will always hold an extra special place in my heart.

My work with owners Meg and Ross not only helped me feed my caffeine addiction and better understand the specialty coffee realm, but it also helped me uncover my passion for branding within the hospitality industry. 

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Making Sense of Your Brand's Color Palette

Just as logo and brand files can be a bit confusing to implement, I've encountered more than a client or two that is totally baffled by their brand's color palette. Although they're absolutely smitten with their brand's new color scheme, it's all those color values that are the issue! Pantone, RGB, CMYK, and hex—what does it all mean? Which ones do you use for print? What about web? Does it really even matter?

Although it can be frustrating at first, it absolutely matters. Not to worry—your brand's color palette doesn't have to be another headache! I'm here to break down the different color terms you'll likely encounter in your brand guidelines so you know what they mean and how to use them.

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Making Sense of Your Brand's Logo & Identity Files

The branding process takes an extraordinary amount of time, effort, and collaboration between designer and client. But what about all those mysterious final files? Too often they're just passed on as an afterthought with little explanation of where and when to use them.

So when should you use which file type anyway? What's the difference between web and high resolution? What if you need to use your logo over a photo? What then? Well, that's exactly what I'm hear to share today. So bear with me, and I'll do my best to shed some light on all those shiny new brand assets you can't wait to use!

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How to Find the Right Brand Designer

So you're thinking about investing in a new logo and brand identity, huh? Congratulations!! This is such an exciting time and a huge step for your brand! So what's next? Well, whether you're starting from scratch with a new business or you're ready to take your existing business to the next level, it's essential to find the right designer for the job.

Granted, there are countless designers out there with all kinds of styles and stories, so how in the world are you supposed to find the right fit for your business and vision? Well, lucky for you I'm here with 6 steps that will guide you down the path to finding the best designer for your brand. Let's dig in!

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Finding Your Brand's Voice: Part 1

There's no question that the right logo and visual identity are essential to your brand. They're the first thing your customers see—that all too critical first impression. But they aren't everything.

Even the most visually stunning brand will feel hollow without the right content and voice behind it. Crafting that compelling tone is essential to effective communication for your brand, and today I'm here to share tips on that very topic.

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