Posts tagged selling
Make Sales Without “Selling”

No one likes a sleazy salesman (or lady). No one wants to hear the same tired pitch over and over, but the reality remains that you need to make sales in order to stay in business. I've written in the past about selling the authentic way, which is essentially selling what you do... without “selling” it.

But how does that even work?

Well admittedly in the past, I've found it pretty easy to share what I do without being “salesy” thanks to an ever-changing roster of incredible clients where no two brands look alike. However, with the recent launch of my premier course, Illustrator Essentials, I found myself needing to expand my repertoire and get a big more creative when it came to sharing my offerings.

So how can you promote your product without obnoxiously repeating yourself or launching to crickets? Well! Today I'm excited to share my formula for just that—making sales without “selling.” So without further ado, let's dig in!

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Harness Your Creative Process

Many of us consider the final product to be what defines the value and success of our work. When someone asks us what we do, we go straight for the portfolio. The proof is in the pudding, right? Well without a creative process, there wouldn't be any pudding. Without that secret recipe, there's no telling what kind of unpredictable mess you'll end up with.

Your creative process is the key to producing the same level of professional, amazing results every time. In order to harness it's power, you've got to get intentional with it. Use these 5 tips to make sure your workflow is working for you.

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Selling the Authentic Way

About a month ago, Sam (my husband) and I were car shopping. Upon pulling up to one of the dealerships that made the cut, a salesman immediately set his sights on us and proceeded to swoop in. We saw him racing toward us and I cringed. “Vultures,” Sam grimaced.

This guy didn't even let us get inside. He headed us off in the parking lot and proceeded to weave his pretentious and relentless web of a pitch. The rest of our experience with him was more of the same—arrogant, pushy, and frustrating.

THE NIGHTMARE OF SELLING

I'm sure this scenario sounds familiar. The sleazy car salesman is what comes to mind when most of us think of selling. Even the word “selling” makes you shudder a little bit, doesn't it? Well it doesn't have to.

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