About a month ago, Sam (my husband) and I were car shopping. Upon pulling up to one of the dealerships that made the cut, a salesman immediately set his sights on us and proceeded to swoop in. We saw him racing toward us and I cringed. “Vultures,” Sam grimaced.
This guy didn't even let us get inside. He headed us off in the parking lot and proceeded to weave his pretentious and relentless web of a pitch. The rest of our experience with him was more of the same—arrogant, pushy, and frustrating.
The Nightmare of Selling
I'm sure this scenario sounds familiar. The sleazy car salesman is what comes to mind when most of us think of selling. Even the word “selling” makes you shudder a little bit, doesn't it? Well it doesn't have to.
I know selling makes you feel gross. It's not what you got into business to be doing. You just want to do what you do best. You want to use your creative talents to help make people happier and healthier—to make this a brighter and better world.
You just want to spread the word about your product or services. You think, sales is a necessary evil, right? You have to make money if you're going to stay in business. Yet every time you sell, you get this terrible taste in your mouth.
There's a Better Way to Sell
I've got awesome news for you. You can sell what you do without betraying your values or feeling awful about it. I've talked about the shift in mindset it takes to become a true creative professional. Well selling without the sleaze comes down to a similar shift in perspective.
Share Your Spark
As a creative entrepreneur, you’re insanely passionate about what you do and you’ve spent a whole heck of a lot of time honing your craft. You've got incredible value to share, whether that’s a product, service, or your marvelous wisdom. You can really help people.
Stop. That's the key right there.
What you do can really help people, and that's truly amazing.
Let that sink in.
YOU CAN MAKE PEOPLE'S LIVES BETTER. IT'S YOUR OBLIGATION TO SHARE THAT WITH THEM.
You've got a gift, my friend, and it can help people. I know it's easy to take your talent and expertise for granted. Don't. You can make people's lives better. It's your obligation to share that with them.
Forget the preconceptions you have about sales. Don't think of it as selling. Honestly, there's still a lot we can learn from “This Little Light of Mine.” All you need to do is share your unique, amazing spark.
Own Your Expertise
Despite what you tell yourself when you're busy comparing yourself to everyone else, you are an expert. No one else can do what you do exactly how you do it, and you're miles ahead of so many.
We’re in this business to make people’s lives better, but they won't know that unless you tell them. So tell them how you can make their days happier, their lives healthier, or their businesses more successful. You’re doing the world a disservice if you don't.
Reflect These in Your Branding
True to form, I'd be doing you a disservice if I didn't share how I can help. I know you've got incredible talent and a unique story that fuels your work. Yet it can be difficult to translate that spark into something your customers can see.
That's where I come in.
My spark is helping creative bosses just like you translate their story and expertise into gorgeously strategic branding. Most times, your branding is the first thing people encounter. It colors their impression of your brand before they even contact you. So it's essential that it's done right.
With my help, your branding can translate your spark into a visually stunning experience. This will help you stand out and seal the deal with even more of your dream customers. More sales will follow, allowing you to keep helping others and make more time for the work you love.
It's So Worth It
It's the absolute best feeling knowing that you've made a difference in someone's life. Share your spark and own your expertise, because people need what you have to offer. And when you're ready to take your branding to the next level, let's chat.