There's no question that the right logo and visual identity are essential to your brand. They're the first thing your customers see—that all too critical first impression. But they aren't everything.
Even the most visually stunning brand will feel hollow without the right content and voice behind it. Crafting that compelling tone is essential to effective communication for your brand, and today I'm here to share tips on that very topic.
Where do you start?
It's a gloriously bumpy journey finding your voice, and honing a compelling voice will mean something different for each and every brand. Yours shouldn't sound like his or hers or theirs. Sure, it may start out modeled after a brand you admire, but over time you'll develop your own distinct voice.
Your brand's ideal voice is the one that really resonates with your customers.
What will the success of that voice hinge on? You guessed it—your audience. Your brand's ideal voice is the one that really resonates with your customers. It extends from your social media to your blog to all the written content on your website and far beyond. I know that sounds overwhelming, but it doesn't have to be. Let me lay out a few simple steps to get you started, and before you know it you'll be well on your way!
1. Just start writing
Like anything else, you're not going to make progress by sitting around worrying and pondering hypotheticals. Whether you choose to start iterating in public or in private, the key is just getting started.
2. Post regularly & with purpose
Start small with social media posts and scale to longer form writing through things like blog posts, email newsletters, and copy for your website. I blog weekly branding insights to help my audience, but it's also an exercise for me. While sharing weekly is a big commitment, I've seen incredible growth in my own voice over the last several months by writing regularly and with purpose.
3. Be patient & let it grow
Honing your voice is going to take time. You're not going to hit the perfect balance for your brand overnight, and that's okay. It's a growth process, so quit worrying and get started. Once you embrace the process, that's when you'll experience the most growth.
Check back next week for Finding Your Brand's Voice: Part 2, where I'll give you an in-depth look at the writing workflow I use each week to craft compelling brand insights. In the meantime, get out there and start writing!