Posts tagged logo design
Why I Share Pricing on My Website

Let's be honest. For designers, it's always been really hard to figure out what to charge for our work. When I first started out, I had no idea how to price my work and was basically willing to take whatever early clients were willing to pay me. Which wasn't much.

To make matters worse, pricing is a huge taboo in the creative industry. I'm not sure why, but somewhere along the way we got caught in this scarcity mindset that if our peers knows what we charge then it will mean our demise. And god forbid we ask each other. That's just unheard of.

Just as it's an unspoken industry standard that designers present multiple options, it's also pretty much a given that no one shares their pricing. Ever. Which also means we're all constantly creeping, trying to figure out what our work is actually worth.

Read More
Sattwa Chai - Logo & Brand Identity

I'm so excited to finally share the logo and brand identity I created for Sattwa Chai, an heirloom microbrewed chai brand! Since my work with my friends at Function Coffee Labs, I'd been absolutely itching to get back into the hospitality space and work on some more food and beverage branding. This new branding partnership blossomed just in time!

Read More
Restored 316 - Logo & Brand Identity

I'm beyond thrilled to finally unveil the new branding I've been working so hard on behind the scenes for Restored 316! When Lauren first contacted me I resonated so strongly with her story and our first call proved to me right away that we'd be a great fit. So without further ado, I'm so excited to share a peek into the process behind Restored 316's new look!

Read More
Function Coffee Labs - Signage

Function Coffee Labs, a Philly-based specialty coffee shop with a focus on crafting delicious experiences, was the first branding project I took on under my new business last January. For this reason, FCL's branding will always hold an extra special place in my heart.

My work with owners Meg and Ross not only helped me feed my caffeine addiction and better understand the specialty coffee realm, but it also helped me uncover my passion for branding within the hospitality industry. 

Read More
How to Find the Right Brand Designer

So you're thinking about investing in a new logo and brand identity, huh? Congratulations!! This is such an exciting time and a huge step for your brand! So what's next? Well, whether you're starting from scratch with a new business or you're ready to take your existing business to the next level, it's essential to find the right designer for the job.

Granted, there are countless designers out there with all kinds of styles and stories, so how in the world are you supposed to find the right fit for your business and vision? Well, lucky for you I'm here with 6 steps that will guide you down the path to finding the best designer for your brand. Let's dig in!

Read More
The One Concept Approach

Like any other profession, it's taken years of experience to transform me into the designer I am today. My college years taught me how to think and solve problems (and of course the in's and out's of design software). The first years of post-grad life were all about honing those skills, getting experience working with clients, and becoming more efficient with my work. However, it took another few years for me to figure out the best process for how I'd work with my clients.


Early on, projects involved me creating as many solid logo options as I could for my clients. However, with experience I noticed that this led to more indecision for my clients, a seemingly endless cycle of “tweaks” and revisions, and me left feeling like more of a puppet than a problem-solver.

Next I transitioned to presenting three initial logo options with limited rounds of refinement. This seemed to work better, but I could tell that something was still off. I either felt that one was a stronger solution than the rest or all my ideas could reach farther if they could be united somehow.

Read More